From the initial design process to creating each pattern from scratch, every piece is sewn by hand with love, thought, and care—for both the customer and the environment.

Heart & Daisy, based in Hampshire and designed by Hannah McNair, embraces a slow and considered approach to fashion. Our focus is on beauty, longevity, and sustainability. Each dress is crafted from 100% natural fabrics such as cotton and linen, emphasizing organic threads and eco-friendly, plastic-free elastic. Every pattern is personally drafted by Hannah, ensuring no dress is factory-made and each can be uniquely adapted to the customer’s specifications.

Slow Fashion

Every step of the design process is imbued with love, thought, and care. We steer clear of fleeting trends, opting instead for simple, timeless silhouettes that remain stylish and wearable forever.

Made to Measure

Heart & Daisy was born from a desire to create ethically and sustainably crafted dresses that fit perfectly. After making dresses for myself, I realized that a bespoke, made-to-measure dress is far more appealing than mainstream fashion options. Crafting truly personalized dresses for my customers is a special experience, bringing immense joy and reward. Building a personal relationship with each customer and witnessing how a dress can transform and empower them is incredibly fulfilling.

Sustainability

At Heart & Daisy, I am committed to zero-waste creation, using the finest quality natural fabrics to make dresses that endure. Every fabric scrap is repurposed into hair ties, bows, and ribbons, which are then used to beautifully wrap and package each order. Our dedication to sustainability and longevity is evident in every handcrafted item.

Fabric

I work with the most sustainable fabrics so I can stay true to my commitment to the environment and the quality of the garments. All AW dresses handmade in thicker 100% cottons, sustainable Oeko-Tex certified linens and organic black soft dobby cotton.

Linen ~ All linens Heart & Daisy use are produced in small batches in Eastern Europe where there is a strong heritage of spinning and weaving linen fabric and is woven in a mill run on green energy. They are all Oeko-Tex certified & the dyes that are used are GOT certified.

Flax Linen is naturally organic and is completely biodegradable, recyclable and due to its natural absorbency, it requires less dye than cotton. Linen therefore scores high on the ecological chart.

Wearing a Heart & Daisy dress is a celebration of romantic and timeless femininity. Each piece is a beautiful treasure to be cherished forever.